Preparing your business for the Christmas period.

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December 3, 2021

It's that time of year again! Christmas is just around the corner, and many retailers are preparing for the annual holiday shopping rush. What does this mean for your small business? It means you need to prepare too.  Below we give you some tips on what you need to do to be ready for it! 

 

Managing payments and security during increased traffic.

It’s a sad reality that we live in an era where hackers can easily breach the data security defences to gain access to sensitive consumer data such as personal information and financial data. Major retailers have been targeted regularly, leaving many customers vulnerable to identity theft or worse.  

The breaches of recent years have put a lot more pressure on businesses to keep their customer's data safe. As consumers become increasingly cautious about where they shop, those who don't protect customer information will risk losing business with unhappy clients who may go elsewhere once word gets out about potential vulnerabilities in an organisation's security measures. 

The intense media coverage these events receive, can make them seem less like isolated incidents and more of a widespread problem, leaving people feeling unsettled before making transactions with vendors whose practices might not be up to date regarding strong cybersecurity standards. 

Silver Lining Convergence are Level 1 PCI DSS certified, meaning we provide PCI compliant solutions to protect your voice transactions and protect your business from fraud. We ensure no card information is ever seen or heard by the call recipient.  

 

Hiring Christmas staff.

If you need additional staff to help during the Christmas period, you should start hiring for those needs now. But this can come with costly infrastructure, and you may feel like running a small business puts you at a disadvantage. You might consider offering a bonus to temporary employees who stay on through the entire holiday season. 

At Silver Lining Convergence we offer cloud services such as Infrastructure as a service (IaaS) which is provisioned and managed over the internet meaning you can quickly scale up and down with demand. The best part is you only pay for what you use, so you can avoid unnecessary costs in buying and managing your infrastructure. 

 

Double-check Your Call Centre Tech. 

Whether your business is based primarily in-store or online, you'll likely be expecting more calls as people look for customer support. As experienced business telephone providers, Silver Lining will help you choose the best voice products and services, ensuring you will have the capacity to handle all those extra demands without any problem! 

 

Get Your Omnichannel Strategy in Place.  

All consumers expect seamless service, there shouldn’t be any disconnect between transactions made online and the in-store experiences. 

Silver Lining offer omnichannel call centre solutions giving your clients a seamless experience when contacting your business be it through marketing emails, social media messaging, even the scripts your call centre agents read – all your communications should work in tandem. 

 

Make sure you have the right Internet connection. 

With more online and in-store customers, your business needs to ensure it has the resources to handle a surge of customers. Be cautious; what works on an ordinary day might not withstand an influx of online traffic. 

Silver Lining has over a decade’s experience in Wi-Fi infrastructure, from multi-site secure corporate networks to individual guest Wi-Fis. If you’re looking for a service with increased reliability and faster speeds, you may want to look at our dedicated Internet connectivity options. 

 

We’re here to help you make the most of Christmas! 

Christmas is a busy time for retailers and having a reliable network that can handle increased traffic is essential if you don’t want your business to suffer. Silver Lining have been working with businesses just like yours for over 10 years, so we know exactly what you need from your connectivity provider during this crucial time of year. 

Silver Lining worked hard over the years building relationships with our partners and ensuring they are ready for every eventuality including Christmas – which means we already know their products inside out and back-to-front! That way, we can provide you with tailored solutions specific to your needs. 

Call us today 03456 83 11 11 or email us on info@silver-lining.com to find out more.   

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